AMV recognises the
core importance of taking strong and sustained brands to the marketplace. It has developed several innovative and distinguished brands, of which a few are detailed below. We
believe strong branding makes a significant contribution to consumer buying decisions in the mobile content space - especially when faced with a choice between generic unbranded
offerings, and a clear well designed and widely promoted brand offering. Bling!
![]() Bling! offers a complete range of mobile lifestyle products under its brand, including:
Real-tones, polyphonics
Wallpapers, animations
Video (3GP)
WAP
magazines (fashion tips, diet)
Adult portals
Specialised niche content portals Based on a value subscription model, the consumer is given access each week to the widest range
of content available, via the Bling! portal. The company's experienced creative team specialise in developing niche, specially-targeted full content portals, giving consumers a
focused choice of content combined with an excellent user experience. This focus in turn enables a stronger return-on-investment for AMV. typical female focused advert
typical male focused advert
 Free4U ![]() Free4U does exactly what it says.
It enables the user to freely browse our mobile entertainment sites, grab free content along the way, and choose from a wide variety of premium content, with pricing listed on the portal.
Billing is "one-click", using Premium MT SMS.
The user experience is similar to using an "on-deck" network operator portal. Free4U provides an outlet for those users
who do not wish to subscribe to a Bling! style offering, and is ideal for content "snackers", those occasional users who want to grab one or two items of new content, or who are
seeking a quick and friendly entertainment experience.
The group is witnessing strong growth in demand for "pay-per-download" style portals such as Free4u, across all its
markets, and intends to full exploit this trend.
Mobile Mayhem ![]()
The group's niche content offering, Mobile Mayhem is designed
to be bizarre, non-conformist & controversial. Offered via a range of "alternative" media such as bizarre magazine, kerrang and metal hammer, the brand addresses an important, and
much ignored segment of the population that do not always conform to mainstream buying habits. As a result, it is a well-recognised and respected brand amongst this base of users,
and elicits stronger margins and impressive levels of customer retention & loyalty as a result. The group intend to continue addressing new niche markets with Mobile Mayhem, for
example the Sports market (mountain biking, surfing etc), aswell as growing the brand in other English speaking markets world-wide.
 PlayON ![]() The group's mobile
music staple, PlayON is a brand dedicated and devoted to the enjoyment of downloaded music. Not only offering a choice of the latest Realtones, together with a large
"back-catalogue", PlayON goes several steps further, by bringing a "portal-experience" to mobile music. Want 50cent's latest real-tone - why not get the 50cent
wallpaper thrown in for free - or how about a video for your phone. Combined with an instant chart, which sends the latest chart choices to your mobile every Sunday, available for
direct download, PlayON is a hit with mobile consumers. The group's ambitions for PlayON as a full-fledged full-track download portal are still held in check by the commercial demands
of the record labels, which continue to be unworkable, coupled with the high data download charges levied by the network operators.
Longer term we believe these barriers will drop to
sustainable levels, in the meantime PlayON delivers the best consumer experience it can.  FreeDATE
SpeedDATE
The group currently operates two dating brands in the UK marketplace, with a weekly presence in several magazines such as Nuts! Through a process of acquisition and
expansion, the group intends to become a leading provider of dating services in its key markets. Mobile dating is a strong growth area, and its appeal can only be enhanced through
the roll-out of 3G services, including video-dating, technologies which the group intends to harness to the full.
Blue Stream Mobile The company behind these brands will in-time
become a recognised name within the consumer market, as we start to add corporate branding to all our media presence. 
BlueStream
The group intends to establish Blue Stream's hallmarks for innovation, trust & service, in market where too many providers remain faceless, and unaccountable.
Blue Stream should be a beacon of quality that both new and repeat consumers can trust.
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