| AMV was founded in
the UK in March 2004 by two experienced businessmen with ten years of combined direct mobile-content experience between them. The two founders noted a distinct gap in the busy &
thriving UK marketplace for a high-quality, low-price mobile content brand, to serve male & female users distinctly. The Bling! brand was born, and a promotional campaign commenced in
magazines such as Max Power, FHM and Closer magazines. Bling! continues to be the UK staple of the group, and is operated by our Blue Stream Mobile subsidiary. Beyond the UK
the brand has since expanded to serve selected West & East European markets, Australia, South Africa, USA & Canada. The Bling! mobile content portal has established itself as
a firm favourite amongst regular downloaders, given its strong value (£1.50 per week for UK females), no-nonsense pricing structure (clear advertising) & distinct, high-quality,
targeted content offering. These strengths have helped shelter the brand during the recent high-profile public debate and subsequent crack-down, on subscription based content.
Whilst some other notable providers such as Monstermob have largely deserted the UK market, Bling! has taken a strong and profitable foot-hold, dominating many consumer magazines, for
example by forging solus deals with leading titles such as Nuts! and Closer.  Blue Stream Mobile is a wholly-owned subsidiary of AMV Holding, and in addition to its Bling! brand operates a number of successful niche mobile content
services in the UK, including Dating, Chat services, adult content, and our innovative, market-leading Free4U brand. The Free4U portal enables users to browse through our content
library free of any premium-charges, get access to selected free content, and only pay for the premium content that the user chooses to download. It is designed to appeal to new or one-off
users, who don't want to join a club or subscribe. The group is witnessing strong growth in demand for "pay-per-download" style portals such as Free4u, and intends to
full exploit this trend. The group operates an in-house SMS & WAP based chat & dating community, operating under several brands such as FreeDate and MatchMobile. The
service is extensively advertised within the UK, Australia and South Africa, with further roll-out planned during 2007/8. With a combined group turnover of over
£5 million in 2006, and a target of £10 million for 2007, the group is investing strongly in both its existing "cash-cow" markets, and into new, more volatile, but potentially
lucrative markets such as the South Africa and Indonesia, leveraging on the strength of its established direct-to-consumer brands such as Bling!, and on its strong, diversified content
portfolio. The team behind AMV is now 30 strong, with a highly skilled base of developers, graphic designers, content aggregation specialists, and marketing team. With a
successful, fast-growing direct-to-consumer business already established in key markets, the group is now developing a client services arm, through a strategic investment in start-up, which
will focus on providing full mobile agency & fulfilment services forstrategic partners, including network operators and media businesses. The group is also considering
acquisitions of smaller companies with a team, product-range or route to market that would fit within the overall synergy of the group as a whole, and add exponential levels of value.
The group remains privately owned, with no immediate plans to raise Venture Capital financing to meet its growth plans. | 
